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The Los Angeles Department of
Transportation and the Watch the Road program will launch a
public awareness campaign alerting
Angelinos to California’s two new cellular phone use laws. The laws, which take effect July 1, 2008, will force drivers to
use
hands-free mobile devices and will prohibit drivers under the age of 18
from using cell phones at all. The campaign is partnering
with several transit agencies including LADOT and Big Blue Bus.
Watch the Road will additionally run public service announcements
on 10 radio stations, two televisionstations and several other media
venues.
To create more awareness, the campaign will also partner with the
Los Angeles Police Department to create public awareness
about the new laws. More detailed information about the laws can
be found on LAPD’s website, http://www.lapdonline.org
, or through the
California Highway Patrol’s fact sheet:
http://insidela.ci.la.ca.us/notice/notice/insidelanotice73851928_04082008.pdf
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